How to Start A/B Testing Your Product Images in 15 Minutes
Jan 20, 2025
Want to A/B test your product images but finding it challenging to prepare multiple versions? Hiring professional photographers, booking studios, conducting photoshoots, and editing - it all takes time and comes with significant costs.
Moreover, if you want to test different versions with varying backgrounds and lighting, you'd need to repeat this entire process. Are you giving up on A/B testing because of this complex process?
With Photio, you can generate new product images with different backgrounds with just one click after selecting your reference image.

And you can start A/B testing with these generated product images right away.
Designing Your A/B Test
I want to identify the target audience for my tumbler. Here's what I'm testing:
1. Version for Coffee Enthusiasts
Warm brown wooden table
An atmosphere that evokes fresh coffee bean aroma
2. Version for Health and Wellness Enthusiasts
Styled with organic ingredients
Bright natural lighting
Fitness accessories like yoga mats and workout towels
Aiming for a healthy, wellness-focused atmosphere
Generating Images for A/B Testing
Let’s start generating product images for our A/B test.

I’ve prepared my tumbler image.

Now, I upload it to Photio.

Once you upload your product image, Photio automatically removes the background. Clean, isn’t it?

Photio provides appropriate resolutions for each platform. I’ll select the resolution suitable for Shopify and Amazon.
Now, let’s create images for each target audience.
1. Version for Coffee Enthusiasts
Selecting a Reference Image
First, I search for “coffee” in the search bar.

Quite a few reference images appear.
As I scroll down, I find a reference image I like.

I click the “Generate” button.

A satisfying image is generated! However, the tumbler seems a bit too large.
Resizing the Product Image for Better Output

Let’s reduce the tumbler’s size and generate again.

I’m happy with this result! With just a few clicks, we’ve easily created the image we imagined.
2. Version for Health and Wellness Enthusiasts
Now, let’s create a version targeting health-conscious individuals.
Selecting a Reference Image

I found a reference that matches the atmosphere I wanted.
Let’s start generating.

This time, we got a satisfying result on the first try.
Steps to Create A/B Testing Images Using Photio
Prepare Your Product Image
Upload your tumbler image
Automatic background removal
Select appropriate resolution
Generate Images for Each Target Audience
Search and select reference images
Generate images
Adjust product size if needed
With Photio, you can create various versions of professional-looking product images in just 15 minutes. All that’s left is to start your A/B test using your preferred testing tool.
For more details, check out the Photio Official Site.