Image is a crucial factor in determining the success of an e-commerce business. Image is the first product information that customers encounter, especially in e-commerce. Also, customers go through the process of checking the review through the image before purchasing the product. From the first impression to the review picture just before purchasing, image plays a key role in the product purchase decision process. Therefore, placing the appropriate image in e-commerce gives customers trust in the product.
In e-commerce, images must be placed correctly in a specific location. For example, a review photo should be placed where you can gather product reviews, and a removed background photo should be placed on a detailed page with a description of the product. Concept photos are used for marketing purposes because they can recognize the users, size, and purpose of the product at once. Finally, a detailed cut is used in the product instruction manual.
To sum up, e-commerce requires the following photos:
- Review photos: Provides confidence and accurate expectations for the product.
- Packaging Photography: Photographs packaged products to promote brand awareness and induce gift purchases.
- Removed background Photography: Made in a white background for customers to look at the product from all angles.
- Concept photo: Take a picture against the environment where the actual product is used to provide accurate expectations of the user/size/use of the product.
- Category Photography: For the introduction of landing pages and branded products, the products held by the brand are grouped by category.
- Detail cut: Made to describe parts of the product or to express options.
Different types of images can be misleading if placed in an inappropriate location. For example, since a review photo should show a realistic picture, placing a painstaking concept photo as a review photo can be misleading. The opposite is true.
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As I mentioned earlier, product photography is very important in e-commerce. However, the cost of photographing is quite pressure. So, companies running small businesses often have difficulty making photographs.
It varies from company to company, but the average cost to take a photo of a product is around $400, and it takes about five to seven days on average to take and receive the photo. This period is suggested because retching process is needed after taking a photo. Also, since several types of photos are taken in one shot, it actually costs more and takes more time than this.
These costs and time are significant pressure for running a business. In particular, producing a photo every time during a specific event, such as Thanksgiving or Christmas, can be even more pressure.
As a solution to this problem, we recommend Photio service, which creates images through AI. You can create photos of removed background photos, concept photos, and more for free within minutes with just photos of products taken with your phone. In addition, retouching after taking photos is also possible through AI, so you can create high-quality images through the same process as you actually pay for the photoshoot.
Don't worry if you want to make or modify a product image effectively. The Photio service generates a product's background image through AI. When you upload a product image, the AI recognizes the product and analyzes the concept. Then, when you click on a template that you like among the created template concepts, the template and product photos are naturally remix through AI.
Photio was created to create commercially available images for small business owners. Through this, high-quality images are created through AI, even if you don't have to visit the studio.
Images created in this way can be used in various places, such as detailed pages, Instagram, Facebook, and YouTube thumbnails.
Below is how to use the Photio:
1. Go to the Photio and find the template you like. The images you create are mainly selected by the Photio team, and you can see which photo processing method was used.
2. When you upload a product, the AI removes the background of the picture clearly and only represents the product on the canvas. If you don't like the result of the removal, you can use the fix to express it more accurately. When modifying, you can remove the background more easily with pen tools.
3. If you click the Generate button, you can see the uploaded product inside the selected image. It may take some time because it is made through AI, but it doesn't take that much time.
4. Let's edit the photos that have been created. Using Erase/Replace in the left tab, you can correct the parts of the background image that AI created that you didn't like. You can make corrections more accurately by prompting how you want them to be modified.
5. Now, let's click on the Sharp Image to make the image clearer. In this process, the noise in the image is removed and the resolution is increased. This makes the image look like it was taken in real life.
6. Removing backgrounds, creating backgrounds, modifying backgrounds, and making images sharp are each available independently. If you want to use only one feature in your desired image, check out its relation part of the dashboard page. These features are also available on mobile devices.
View other articles creating product images: How to retouch the e-commerce image
Try Photio: app.photio.io
